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The Surfer’s Journal readers save every issue they have. On the book shelf. You don’t leave it on the floor and you dont cut out the photos or rip a page out. If you let your friends borrow it - you make sure they give it back. It’s like that. Minimal and tasteful adverts. Creative writing and photography. And consistency like a mother fucker. Thank you SJ. I am from Ohio and the magazine inspired me to surf. It’s right there next to the Endless Summer movies. One day I will be published in The Surfer’s Journal. That will be my lucky day.